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It’s Computer Science, Not SEO Magic

There’s been much ado across the SEO blogosphere about Google changing algorithms to give big brands a boost. “While Google has made statements regarding the recent so-called ‘brand bias’ algorithm update, the fact remains we’re unsure of what it is,” David Harry told OnlineMediaDaily.

While some people in the search marketing world have donned their tin-foil hats, it isn’t algorithmically feasible to target brands, he said. What we see is related to “Web site authority (trust) and is triggered in a limited set of query types.”
Harry writes in his blog post: “My bitch, (as always) is how some SEOs are now talking about the ‘brand algo’ and theories on what is causing the effect (one person even asked if ‘bounce rates’ were the cause *#$&@ ) which does little to make us look like we know much about search engines beyond how to spell the words.” So he describes further what he thinks is at play.

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March 7, 2009 - Posted by | Search Engine optimization

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